Rhyme Assassin feat M.O.P and Ruste Juxx - Run Em Up (Told Ya)

Born and raised in Zimbabwe but now residing in the UK, conscious emcee Rhyme Assassin is on a mission to bring back real Hip-Hop in his latest irresistible single, “Run Em Up” featuring heavy-weights M.O.P. and Ruste Juxx.

Reiterating his skill, Rhyme Assassin recently won the ‘The Best Diaspora’ award at the 2024 Zimbabwe Hip-Hop Awards. Gearing up for another exciting year ahead, the “Run Em Up” visuals mark the revision of Hip-Hop as we know and love. Laced with nostalgia, “Run Em Up” produced by The Arcitype a Boom Bap Hip-Hop track that’s harnessed with a head-bopping production and ferocious flows. Enriched with raw and gritty penmanship, each emcee takes their turn to showcase a slew of punchlines and metaphors that will leave you wanting more.

Shot in Brooklyn/New York by Danny of Entity Studio, the video perfectly complements the high octane audio that pairs the burgeoning emcee with his Brooklyn rap royalty counterparts

“Run Em Up” is the second single taken from Rhyme’s highly anticipated debut album "Dedicated to Self" featuring legends like Ras Kass, Masta Ace, Stic Man (dead prez), Saigon and Keith Murray. Production on the album comes from a heavyweight lineup, including Buckwild, Tru Master and DJ King Flow, promising a dynamic and hard-hitting soundscape