The Wife is a UK hip-hop track built around a simple idea: how the way we communicate has changed, and how technology can keep us connected while also making genuine connection harder.
The title plays on the sound of “Wife I” and “WiFi”, with the repeated hook using “Wife I” to connect the idea of a wife with the technology we use every day.
The song looks at modern relationships and communication with humour and a bit of self-awareness rather than taking a heavy-handed approach.
The production is rooted in hip-hop, with a modern, accessible feel that leaves space for the lyrics and delivery. The track is rhythmic and upbeat without losing the character and personality of Trademark Blud’s writing.
The video was filmed in Ghana, adding another layer to the song’s theme of connection and communication while bringing the track into a completely different environment from where it was written.